João Paulo Figueira

João Paulo Figueira is an executive with 18 years' experience in the petfood industry, 9 of them dedicated to quality control, R&D, regulatory affairs, customer relations, product and packaging development and supply chain management. For the last 9 years, as Sustainable Development Manager he has played the role of leader and facilitator in adapting Special Dog Company's business model to a more sustainable one.

With a degree in animal science, he worked in quality control and research in animal nutrition until 2015, when he was invited to lead the company's Sustainable Development department. He specialised in areas such as Human Rights and Global Citizenship, and since then, he has aimed to transform social responsibility and environmental impact mitigation practices into a sustainability value, practiced across the organization and genuinely perceived by stakeholders. A significant part of this generated and shared value comes from our initiatives that directly or indirectly impact the guarantee of children's rights and well-being, starting from early childhood, both among employees' children and in the local community.