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Kristen Berman

Co-founder Irrational Labs San Francisco CA, USA

About Kristen

Kristen Berman co-founded Irrational Labs, a behavioural design company, with Dan Ariely. Irrational Labs works with top companies such as Intuit, LinkedIn, Airbnb, and TikTok to drive behaviour change for good. She was on the founding team for the behavioural economics group at Google and started Common Cents Lab, a Duke University initiative dedicated to improving financial health.

Connect with Kristen

Stories by Kristen

  • Health & Wellbeing

What pregnancy taught me about behavioural science

Pre-natal and beyond: a few behavioural insights for improving healthcare

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